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Date Published: 09/01/2026

Why your business should ditch roadside billboards and advertise with Camposol Today instead

Camposol Today gets your business seen by half a million engaged readers from as little as €95 per month

Drive along any main road in Spain and you simply can’t miss them. Those massive billboards looming over dual carriageways and motorways, faded by the sun, battered by the weather, advertising businesses to drivers who are flying past at 120 kilometres per hour with absolutely no way to engage with what they're seeing.

If your Camposol business is spending money on roadside billboard advertising, you're quite literally throwing cash at a marketing strategy that belongs to a different era. For businesses operating in this busy, thriving urbanisation, there's a much smarter way to reach your target audience: Camposol Today.

From just €95 a month, Camposol Today connects your business with nearly half a million monthly readers who are actively looking for local services, not speeding past on the RM-3 unable to stop and engage. But before we explain why Camposol Today is the superior choice, let's look at exactly why those roadside billboards are such a terrible investment.

They're pretty ugly and most people actively hate them

Many people genuinely dislike billboards. They clutter the landscape and cheapen areas. There are public Facebook discussions where locals openly call for boycotts of businesses that use billboards, with people saying they associate them with visual pollution. Is that really the brand perception you want?

They're not cheap

Billboard costs typically range from €50 to €200 per month, before design, printing and installation. That's a significant outlay for something with no measurable return. You can't track who saw it, who acted on it, or whether it generated a single customer.

Nobody can engage with them

Billboards are positioned on main roads where drivers are moving at speed. Nobody stops to take a photo or write down contact details. Your potential customers see your billboard for maybe three seconds as they hurtle past, then it's gone forever.

They degrade rapidly

Rain, wind and the relentless Murcian sun take their toll quickly. Billboards fade, warp and deteriorate, often looking tired and neglected long before the advertising campaign ends.

They exist for convenience, not effectiveness

In many cases, billboards are placed on land that cannot be used for anything else, not because the location is effective for advertising. The placement has nothing to do with reaching your target audience.

They do absolutely nothing for your online presence

This is perhaps the biggest problem with billboard advertising. They don't drive website traffic, build social media audiences, improve your Google rankings, generate leads or provide any analytics whatsoever. They exist completely outside the digital world, which is where customers now make decisions about which businesses to use.

There's a much better way

Billboards belong to an era where advertising was about being seen, not being measured. Today, businesses need accountability, targeting and actual results. Spending valuable budgets on advertising that can't be tracked, tested or optimised is no longer a smart strategy. It's just wasteful.

From just €95 a month, Camposol Today can help customers find your business instantly and bring you new clients who may not even be in the vicinity right now. A static billboard can't do that.

CamposolToday.com is part of the well-established Spain Today Online network, which includes Murcia Today, Spanish News Today, Alicante Today and Andalucia Today. The website has been operating for more than 15 years and boasts a Google Domain Authority rating of 61, with nearly half a million monthly readers and subscribers.

Across mobile, tablet and desktop devices, the Spain Today Online group delivers 10,000 readers every single day. That's 10,000 potential customers actively engaging with content, not drivers tearing past at motorway speeds unable to stop and look.

When you advertise with Camposol Today, your company information features alongside news articles about local issues, upcoming events and all the content published about this busy, thriving urbanisation. Your business gets real visibility among people who are actually looking for services.

The platform shares content across multiple Facebook groups, Instagram, X, Bluesky, TikTok and other social media channels, widening your reach to new audiences far beyond a single roadside location.

Your banner ads, business information and company updates are listed on Google so they show up higher in search results, driving traffic to your website and generating actual leads you can measure.

You get analytics. You get engagement. You get customers who found you because they were actively looking for what you offer, not because they happened to drive past a piece of degrading plastic on the side of a motorway.

The choice is simple. You can spend €50 to €200 a month on a billboard that clutters the landscape, generates zero measurable results and potentially damages your brand perception. Or you can spend from €95 a month reaching half a million engaged readers who are actually looking for businesses like yours.

To learn more about advertising opportunities with Camposol Today, call Teresa on 0034 619 483 778 or send her an email at teresa@camposoltoday.com. She's happy to walk you through it and answer any questions you have.

Stop wasting money on yesterday's advertising. Start investing in marketing that actually works.

Images: Freepik

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