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Date Published: 25/03/2025

Ryanair launches new Prime subscription discount scheme

The budget airline claims passengers could save almost €500 per year

Ryanair has launched an exciting new subscriber discount scheme called ‘Prime’ that promises to save members more than five times the cost of the subscription. For just £79 (approximately €92) per year, members can enjoy a range of benefits including free reserved seats, free travel insurance and access to exclusive seat sales every month.

According to the budget carrier, the ‘Prime’ service is designed for frequent flyers who want to save money without compromising on their travel plans.

The airline points out that passengers who fly 12 times per year can save up to £420 (€492), which is more than five times the cost of the subscription. Even members who only fly three times per year can save £105 (approximately €122).

Ryanair's Chief Marketing Officer, Dara Brady, said: “Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we're now extending our price leadership with the launch of our exciting new subscriber discount scheme – Ryanair Prime’.”

The ‘Prime’ scheme, which was launched on Monday March 24, is limited to 250,000 members on a first come, first served basis and is available to customers who sign up on the Ryanair website.

As Mr Brady explained: “Ryanair ‘Prime’ is a new subscriber discount scheme for frequent flyers that want to fly regularly but don’t want to break the bank to do so. Costing a modest £79 for a full 12-month subscription, Ryanair ‘Prime’ members will benefit from access to 12 exclusive annual seat sales (1 each month), free reserved seats and free travel insurance every time they fly with Europe’s No.1 airline.”

“So, if you like flying regularly while also saving money, then Ryanair “Prime” is a no-brainer,” he concluded.

Also of interest: Non-binary passenger sues Ryanair for failing to provide gender-neutral titles on Spanish flight

Image: Ryanair

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