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Date Published: 29/09/2021
ARCHIVED - British Guinness World Record holder cycles from Spain to UK for anti-slavery charity
“I’m free to cycle but millions of people aren’t”: cyclist Gordon Miller rides from Cádiz, Spain to London, UK
Cycling Guinness World Record holder Gordon Miller, from London, will attempt to break an existing Guinness World Record by cycling 1,720kms (1,068 miles) in 7 consecutive days, across the length of Spain, on an Orbea Gain e-bicycle.
The Guinness World Record cycling challenge is part of an approximately 2,900 kilometres (1,800 miles) cycle from Cádiz, in Andalucía, via France, to London, between October 1-18 2021. Concluding on Anti-Slavery Day, the ride has been conceived to shed light on a documented human trafficking route from Africa to the U.K.
Miller, the Ride For Freedom team leader and founder, said: “I’m free to cycle but millions of people aren’t. They’re victims of human trafficking and trapped in modern day slavery. It’s a heinous crime that affects thousands in the UK and there are more than 40 million modern slaves worldwide. It needs to be eradicated.”
The ride, named El Gordo (which translated from Spanish means the ‘big/fat one’ and is also a play on Gordon’s name), fundraises to support the development of Freewheel by Ride For Freedom. The programme empowers survivors of modern slavery to cycle to support their independence, mobility, mental and physical health and wellbeing.
Miller’s motivation for this Spain to England bike ride comes from the fact that Spain is the site of human trafficking for 45,000 women and girls, and it’s in the top 5 European countries with the highest number of traffickers.
The 18-day tour, which Miller will ride solo in part and with other cyclists in England, is supported by bike manufacturer Orbea, for whom Miller is a brand ambassador, and sponsored by several companies. Marshalls Plc is the headline sponsor.
“I’m delighted to be associated with these purpose-driven companies,” said Miller. “Their support has enabled the ride to go ahead by underwriting the administrative, logistical and marketing costs to raise awareness to end modern slavery, and contributes to the development of the Freewheel by Ride For Freedom programme.”
Miller set a Guinness World Record in October 2020 when he cycled 620.5 miles around England to spell the words “end modern slavery’. The verified challenge saw him become the title holder for “the largest GPS drawing by bicycle (individual)”.
For further information, or to donate towards helping end child slavery, visit www.rideforfreedom.org.uk/2021-guinness-world-record-cycling-challenge and if you see Gordon along the way, be sure to post on social media using the hashtags #EndModernSlavery #RideForFreedom2021
Image: Ride For Freedom
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