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ARCHIVED - Sign made from plastic dragged from Mediterranean sea erected at Calpe beach
330 kilos of recycled waste converted into 'Calpe' sign installed at Arenal-Bol beach in the Marina Alta, Alicante province.
An impressive 1.2 metre high 'Calpe' sign, made from recycled plastic collected from the Mediterranean sea, has been erected at the town's popular Arenal-Bol beach as part of a 'Calpe free of plastic' campaign.
Each letter weighs 330 kilos and 20 per cent of the material used was actually caught in nets by members of Calpe Fishermen's Association, which is collaborating with the local council in the recycling campaign, in partnership with social start-up Gravity Wave.
A similar, larger sign already has pride of place on the promenade of La Fossa beach, and while it's not made of recycled plastic, has become one of the municipality's most shared images on social networks.
However, the Arenal-Bol environmentally-friendly version has been scaled down slightly, so as "not to distract from the visual impact" of the coastline.
"Through this project, Calpe is getting involved in the fight to clean up the plastic footprint of our seas and oceans, raising awareness and striving to be a symbol of responsible tourism", says the local authority.
The startup Gravity Wave was launched to not only raise awareness and clean the plastic from the sea, but also reuse it.
Eight hundred fishermen in 100 ports in Spain, Greece, Italy and Egypt, are paid for the plastic waste and debris collected in their nets before it's transformed, converted into office furniture or decorative items.
IMAGE: Ayuntamiento de Calpe